Peter Backman is a Special Advisor to
Otus and the Managing Director of Horizons, the specialist
information consultancy for the foodservice and hospitality sector
with clients that include investors, operators, distributors,
manufacturers and trade bodies.
He is an expert on the structure and dynamics of the foodservice
sector, and its supply chain, in the UK and across Europe. He has
been involved, as a researcher and consultant within the sector, for
over 30 years.
Peter has many innovations to his credit having been the first
person to define the structure of the eating out market in the terms
which are now widely used by the industry. He has created the most
extensive database model of the foodservice sector which is used by
his clients as an essential short and long term planning tool.
He regularly speaks at conferences in North America and Europe
having presented in Poland, Sweden, France, Germany, the Czech
Republic and Spain in the last year or two. His views are sought by
television, radio and the press.
Peter is also the past Chairman of Arena, the pan-industry
networking organisation that he was instrumental in setting up
twenty five years ago.
He is a Fellow of the Institute of Hospitality and a full member of
the Market Research Society.
He is happily married with two adult children of whom he is
immensely proud. He keeps fit by working out at the gym three times
a week and his latest non-work activity is investigating his family
history. He has identified all 8 of his great grandparents, all 16
of his great, great grandparents and several ancestors who lived in
the 17th century.